TARTAN RE'S MARKETING PERSPECTIVE

TARTAN RE’S GLOBAL MARKETING STRATEGY (“GMS”)

TARTAN RE’s product line is developed to of deliver significant value globally, primarily in the developed countries. Our Gobal Marketing Strategy ("GMS") business model will require a substantial investment of money, resources, manpower to understand and leverage various markets, the different countries, their cultures, local traditions and etiquette. The following are some general perspectives the management of TARTAN RE has incorporated into our GMS business model. In short, these are the "rules of the road" for TARTAN RE:

• One size doesn't fit all. Tartan RE must adapt to local tastes, preferences and interests of the country and its locales when determining market strategy.

• Understanding cultural differences. Branding is an important aspect to marketing the company and its products. TARTAN RE will commission extensive marketing research in each country and each local market to determine the best location-specific branding strategy. Details down to even individual words can make or break a marketing campaign.

• Form relationships with local partners who understand the market. Many times it isn’t the amount of money pumped into marketing and distribution that bring results. A solid understanding of the players in the local market is a leg up on potential success in the country or local environment. This is an important aspect of the GMS strategy because it can be a precursor to attaining significant market share quickly.

• Production, marketing and logistics. Potential local insurance taxation, lack of technology and other issues may inhibit the sale of products or having enough volume to make adequate profit in a countries business environment. In today’s insurance environment, however, technology in most countries and locales are of sufficient quality it should enable satisfactory logistics and upside economies of scale.

• Utilize the power of social media. With a GMS business model, there are few marketing aspects more powerful than social media to reach a wide audience. Most all of the major consumer products marketing globally have a premier social media presence using Facebook, Twitter and YouTube media strategies.

• Pricing. TARTAN RE’s revolutionary products will be sold in developed markets worldwide. Pricing of the product lines will be tailored to specific internatal markets with market specific risks. TARTAN RE’s products will be priced to be attractive markets in each specific country.

• Global marketing is not just for the big players. It is a myth that Global Marketing Strategy models can only be successful for large companies. Many small and medium players offer proprietary product lines (such as TARTAN RE) in niche verticals where competition is either nonexistent or minimal. Capturing market share in their entirety or large portions of the market share before competition exists or larger players must focus on those verticals.

"BRANDS THAT STAND OUT FROM THE COMPETITION ARE PURPOSEFULLY DIFFERENT AND DISRUPTIVE"